Event ROI Calculator

Enter your event details → See what you spend vs what you could gain → Discover your ROI with Samaaro.

Step 1 Your Events
Event Scale
BOFU Bottom of funnel
TOFU
Top of Funnel 0.67% conversion rate
MOFU
Mid Funnel 2.70% conversion rate
BOFU
Bottom of Funnel 7.70% conversion rate
Operational Inputs
🇮🇳 Indian Rupee  INR · ₹
🇮🇳
Indian Rupee INR · ₹
🇺🇸
US Dollar USD · $
Step 2Current Reality
Direct event spend (₹)
Cost per attendee × Attendance × Events per year.
₹ 0
Team time cost (₹)
Hours × Events × Hourly cost.
₹ 0
TOTAL EVENT INVESTMENT (₹)
Direct spend + Team time cost.
₹ 0
Step 3Your Current Returns
Estimated conversions per event
Attendance × Funnel conversion rate.
0.00
Annual revenue from events (₹)
Conversions × Revenue per customer × Events per year.
₹ 0
Revenue multiple (current)
Annual revenue ÷ Total event investment.
0.00x
Step 4Hidden Costs
Pipeline leakage (₹)
Revenue lost to manual errors.
₹ 0
↑ This is not budget spend. It's revenue slipping through the cracks due to manual errors.
Step 5The Samaaro Effect
Time freed up (₹)
85% of team time recovered.
₹ 0
Pipeline recovered (₹)
95% of leakage stopped.
₹ 0
Additional revenue (₹)
Uplift: TOFU 2%, MOFU 4%, BOFU 6%.
₹ 0
TOTAL VALUE FROM SAMAARO (₹)
₹ 0
Current State
0.0x
Return per ₹1 Spent
Samaaro Value
₹0
Total Annual Benefit
Time saved + Pipeline recovered + Revenue uplift
Revenue Impact
Current Revenue
₹0
Samaaro Value
+₹0
Enter your event details above to see your personalized ROI analysis.
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How We Calculate This

Conservative estimates based on industry benchmarks and 200+ implementations.

Funnel Conversion Rates
  • TOFU: 0.67%
  • MOFU: 2.70%
  • BOFU: 7.70%
Pipeline Leakage
  • TOFU: 0.08%, MOFU: 0.30%, BOFU: 1.00%
Samaaro Impact
  • 85% time freed
  • 95% pipeline recovered
  • Revenue uplift: TOFU 2%, MOFU 4%, BOFU 6%